I was going to start this entry with the headline “It’s a bad time to be in the media”, but I decided to stop short of that doom-and-gloom prognostication. I won’t deny that many media organizations are suffering; some venerable institutions are closing and others are threatening to. However, I believe that those which are positioned and prepared to reinvent themselves as content factories and not as platform companies will be the winners in the long run. Doing so also involves embracing technological change and making technology a core underpinning of their workflow — something that’s going to be very difficult to digest for some. Continue reading…
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