The advertisement on the back cover of this month’s issue of the Columbia Journalism Review struck me as astonishing. Here it is:
Remember, CJR is a magazine targeted at journalists and journalism educators. So let me get this straight. Kimberly-Clark has spent a substantial sum of money to place an ad exhorting journalists to help protect their brand by ensuring Kleenex is only referred to as "Kleenex ® Brand Tissue?" Does this strike anyone else as insane? Or is this to be seen as a shot across the bow — hacks, here’s your fair warning, and if you don’t refer to Kleenex (excuse me, Kleenex ® Brand Tissue) by its proper moniker, you risk being sued?
I’d be interested in knowing if this ad made others uneasy.