When Mark Schwartz opens his mouth, you're not sure if you're going to get a dose of management theory or a quote from Derrida. This can be entertaining if you're just along for the ride, Zen and the Art of Motorcycle Maintenance-style, ...
Prior to reading this book, I had no idea what the term "revenue marketing" meant, and Qaqish, one of the pioneers of this concept, does an excellent job explaining it.
As someone new to marketing & coming from a product/engineering bac...
I recently took on a new job as a product marketing manager (PMM) and like Weber, I come from a PM and engineering background. In the introduction, Weber said that when he first became a PMM, he scoured the Internet for resources on how ...
A quick read — I finished it in a couple hours. I’m still not sure what this is, though: autobiography? science fiction? commentary? A very strange work but oddly enjoyable nonetheless.
I consider myself a democratic socialist, so I was very interested to read this volume of essays curated by Leonard and Sunkara. Though it has been described as "provocative", to me, the ideas put forward to radically change society are ...
